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2.2.10 Pricing for profitability and cashflow

We have been through all the resources, working out how many are required to satisfy the direct or indirect requirements from the service, as its demand grows over time, and accounting for the costs of those resources. The service operator may have a market-led expectation for how to price the service, but some elementary profitability and cashflow analysis will allow us to identify a minimum viable tariff.

 

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