A Market Segment allows you to define the size of a market, using units of your choice – population, households, business size etc. Once created, the Market Segment can be referenced by different Services and the Penetration defined to calculate the Demand in Connections. You can also create new Services for a Market Segment, edit and compare data for the Services associated with that segment, and view results aggregated over the segment.
You might also want to create more than one type of Market Segment which can be referenced by different services.
Unit
The unit of connections for a Market Segment (e.g., Customers, Establishments, Homes) or sites for a Location (e.g., Links, Nodes, Cells). Either type a unit or choose from the drop-down list.
The selection has no mathematical effect on the model, but the text is used to label the y-axis on results graphs.
Default: none.
Size
The number of potential customers represented by a Market Segment element, which can be defined directly as a time series, or as a reference to a separate Transformation element.
Default: Constant {0.0}.
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